Digital PR Link Building
We earn coverage and links from news and media sites through newsjacking, thought leadership and targeted journalist outreach.
Niche Edits & Link Insertions
Niche Edits That Put Your Link in Content That Already Ranks
A niche edit, also called a link insertion, places your link inside an existing article that's already indexed, aged and attracting traffic. Because the page has already built trust with Google, the link can start passing value sooner than one on a brand-new post.
Why it works
The Benefits of Niche Edits
We find relevant articles on authoritative sites, agree a natural placement with the site owner, and make sure the link genuinely adds value for readers. No forced mentions, no irrelevant pages and no link farms.
Faster impact
Links go into pages that are already indexed and ranking, so there's no wait for new content to be discovered.
Cost-effective authority
Without the cost of writing a full article, niche edits are one of the most efficient ways to gain high-authority links.
Genuinely contextual
Each link is placed where it's relevant to the surrounding content, so it reads naturally and helps the reader.
Tailored anchor strategy
We plan anchor text around your SEO goals and existing link profile to keep everything natural.
How it works
How Our Niche Edits Process Works
01
Opportunity research
We identify existing articles on relevant, authoritative sites that already rank for topics related to your pages.
02
Vetting & approval
Every opportunity is checked for authority, traffic and relevance, then sent to you for approval.
03
Placement
We agree a natural, contextual placement with the site owner, often with a short supporting sentence.
04
Verification & reporting
We confirm the link is live and indexed, then send you the full placement details.
Who it's for
When to Choose Niche Edits
We work with businesses around the world, from our base in London. Not sure which service fits best? We'll recommend the right mix on a free strategy call.
Talk to a link building specialistSites that want to see the impact of new links sooner
Campaigns that need to stretch their budget further
Pushing specific pages that are close to page one
Complementing a guest posting or digital PR campaign
FAQ
Niche Edits FAQs
Common questions about our niche edits service
A guest post is a new article written and published for you. A niche edit adds your link to an existing article that's already indexed and ranking. Niche edits are usually faster and more affordable, while guest posts give you more control over the surrounding content. Many campaigns use both.
They are when the link is relevant and placed on a genuine, high-quality site. We only use articles where your link fits naturally and adds value, and we avoid low-quality sites built purely to host links.
Yes. You'll see every opportunity before we place a link.
We monitor every link and replace any that's lost within 12 months.
Keep exploring
More Link Building Services
Most campaigns combine several link types for a natural, resilient backlink profile.
Blogger & Influencer Outreach
We connect you with respected bloggers and creators in your industry, for placements their audiences actually read.
Broken Link Building
We find broken links on authoritative sites in your niche and offer your content as the replacement, turning links your competitors have lost into links you gain.
Get started
Ready to Grow Your Organic Traffic?
Link building is a long-term investment. Done properly, it delivers more traffic, stronger rankings and greater brand authority year after year.
01
Book a Free Strategy Call
Spend 30 minutes with our SEO experts reviewing your current backlink profile.
02
Get Your Tailored Proposal
A step-by-step campaign plan with target publications, timelines and clear pricing.
03
Launch Your Campaign
Once you approve, we handle everything, so you can focus on your business while we build your authority.
New client offer
New clients get a free backlink audit worth £250, including a full review of your link profile, competitor analysis and link opportunity research.
Get Started Today